Tissot may not be the most expensive or the most well-known luxury Swiss watch brand, but it has left its mark on the industry with innovations and notable designs that have steered and set the tone for the entire market.
Found in 160 countries across the planet, including many Tissot boutiques, Tissot is almost unmatched by most other Swiss watch companies in terms of widespread global distribution. For more than a hundred years, 90-percent of Swiss watch production came from this region and to this day, it is known as ‘Watch Valley, the Land of Precision.’ With that in mind, in recent years, Tissot’s reach is much more global. Tissot has operated out of its hometown Le Locle, in the renowned Neuchâtel area of the Jura Mountains of Switzerland since 1853. – 2014: Tissot launches its T-Touch Expert Solar, the first touch screen watch in the world that’s also solar powered. – 2011: Tissot wins the first prize in the International Competition Chronometry. – 1999: Tissot launches the T-Touch, the world’s first touch screen watch, also featuring six functions and combining analog and digital displays. – 1986: Tissot releases the equally iconic Two Timer, the first watch to feature both analog and digital time displays. – 1985: Tissot produces one of its most iconic watches, the RockWatch, which was made of Granite from the Alps.
– 1983: Tissot is officially part of the Swatch Group – 1971: The Tissot Astrolon, also known as the IDEA 2001, is released as the world’s first plastic mechanical watch. Inspired by racecar driving and featuring the world’s first steel bracelet with holes, it was aesthetically groundbreaking and copied by many other brands. – 1965: While Rolex had the Daytona, Tissot had the PR 516. – 1954: Tissot celebrates its anniversary with the Visodate, integrating innovations like a date function to the automatic mechanism. – 1951: Tissot releases the world’s first automatic wristwatch designed to display 24 time zones, the Navigator. – 1930: Tissot introduces the world’s first anti-magnetic wristwatch, the Tissot Antimagnétique. – 1916: Tissot launches the famous Art-Deco, Tissot Banana. – 1853: Chs Tissot & Fils is founded in Le Locle, in the Jura region of Switzerland by father-son duo Charles-Félicien Tissot and Charles-Émile Tissot. In order to understand the modern Tissot collection as well as its pre-owned and vintage models, it is important to have an understanding of its long and storied history, as ‘Innovators by Tradition.’
In addition to helping you find the right Tissot watch for your wrist, you will also learn a bit about Tissot’s history and how this historic brand has helped shape the Swiss watchmaking industry as we know it today.Ĭlick here to learn more about the history and heritage of Tissot watches.
In this Ultimate Buying Guide, we’re going to highlight Tissot’s rich history and the timepieces that stand out and make it a Swiss luxury brand. And although most of Tissot’s catalog is positioned on the more affordable end of the luxury watch spectrum, the Swiss brand is incredibly respected and very popular for its versatile and durable designs. However, just because Tissot has kept a lower profile does not mean that it has not graced the watch world with innovative timepieces and notable designs. However, the brand is largely recognized as a true classic but not as high-profile like some of its Swiss counterparts. And that’s a shame, because Tissot has a rich heritage of fine watchmaking and innovation, presenting us with dynamic sports watches, bold diver’s models, elegant dress pieces, sporty chronographs, and even the world’s first touch-screen timepiece. Tissot watches often don’t get enough love or credit in the watch world these days.
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